Soft Science combines marketing expertise, operational infrastructure, and capital strategy to turn cultural instinct into category-defining brands.
We are committed to helping founders build category-defining companies.
If you are interested in working with Soft Science and represent a team at the earliest stages, please send us information about what you are building.
One of our team members will reach out if there is a potential fit. Though we can't guarantee a response to every submission, we will do our best to get back to you within a timely manner.
Any ideas, suggestions, proposals, processes, marketing plans, materials or feedback ("Submissions") you submit to Soft Science, either through this website, by email, or by any other means, will be considered non-confidential and non-proprietary.
Last updated: January 2025
What we collect. When you submit the application form or newsletter signup on this site, we collect your name, email address, and any information you choose to include in your message. We do not use cookies, analytics trackers, or any third-party tracking scripts.
How we use it. Information you submit is used solely to evaluate your application and respond to your inquiry. We will not sell, rent, or share your information with third parties for marketing purposes.
Form processing. Form submissions are processed by Formspree, a third-party service. Their privacy policy governs how they handle data in transit. We retain your submission only as long as necessary to evaluate your inquiry.
Email. If you sign up for updates, you may receive occasional communications from Soft Science. You can opt out at any time by replying with "unsubscribe."
Contact. Questions about this policy can be directed to hello@soft-science.co.
Last updated: January 2025
Access. This site is provided for informational purposes. By accessing it, you agree to these terms. If you disagree, please do not use the site.
Intellectual property. All content on this site, including copy, design, and code, is the property of Soft Science and may not be reproduced without written permission.
Submissions. Any ideas, proposals, materials, or feedback you submit through this site are considered non-confidential and non-proprietary. Soft Science is free to use such submissions without restriction or compensation.
No warranties. This site is provided "as is." Soft Science makes no representations regarding accuracy, completeness, or fitness for any particular purpose.
Limitation of liability. Soft Science is not liable for any damages arising from your use of, or inability to use, this site.
Governing law. These terms are governed by the laws of the State of California, without regard to conflict of law principles.
Changes. We may update these terms at any time. Continued use of the site constitutes acceptance of any revised terms.
A venture studio that co-founds consumer brands with marketing-minded operators. We provide the team, network, capital strategy, and marketing expertise. Founders bring the vision.
A company that builds startups from the inside — providing operational support, capital strategy, and expertise rather than just funding. We work alongside founders from day one.
Someone who understands why things spread. Not a creative. Not a technologist. A person with genuine cultural instinct, obsession with a specific community or category, and the conviction to build around it.
No. We ask for three things: your name, what community or category you can't stop thinking about, and your email. That's it.
The earliest stages — before product-market fit, before the deck is polished, before the brand exists. We co-found.
Most investors write a check and wait. We hand you a marketing team. An active operating team, a decade of brand-building infrastructure, and the expertise to make things spread — all there before you get your first customer.